Any business in modern times needs to have a good online reputation. This is the age of the internet, and with that comes a whole new set of challenges and opportunities – including the need to carefully manage your reputation online.
As a business owner or manager, you need to know what online reputation management (ORM) is and why it’s so important. Let’s take a closer look at both of those things.
What is Online Reputation Management?
Online reputation management is the process of monitoring, identifying, and influencing online conversations about an individual or organization. In other words, it’s about managing your company or good name in the digital world.
Why do you need ORM?
Your online reputation is more important than ever in today’s digital world. Consider these statistics:
- 95% of consumers say they have read online reviews before making a purchase
- 93% of consumers say that online reviews influence their purchasing decisions
- 86% of consumers will hesitate to purchase from a business with negative online reviews
As you can see, your online reputation can have a real impact on your bottom line. If you want to protect and grow your business, ORM is essential.
There are several reasons why you might need to engage in ORM, but here are the most important:
1. To Protect Your Brand
In today’s digital age, it’s easier than ever for someone to say something negative about your brand – whether true or not. And when that happens, it can seriously impact your business. ORM can help you protect your brand by monitoring what’s being said about you online and taking action to correct any false or negative information.
2. To Grow Your Business
A good online reputation can help you attract new customers and grow your business. Positive online reviews and mentions can make potential customers more likely to do business with you.
ORM can also help you identify opportunities for positive publicity and take advantage of them to improve your brand’s image and boost your bottom line.
3. To Manage a Crisis
No matter how well you manage your reputation, there’s always a chance that something could go wrong. If you find yourself in the middle of a crisis, ORM can help you minimize the damage and protect your reputation in the long run.
4. To Stay ahead of the Competition
In today’s competitive business world, ORM is not optional – it’s essential. If you want to stay ahead of your competitors, you must actively manage your online reputation.
5. To Build Trust
For customers to do business with you, they need to trust you. ORM can help you build trust with potential and current customers by showing them that you’re committed to maintaining a positive online reputation.
6. To Enhance Your SEO
Online reputation management is not just about managing what’s being said about you online – it’s also about improving your visibility in search engines. ORM can help you enhance your SEO by increasing the number of positive mentions and reviews you have online.
7. To Save Time and Money
Finally, ORM can save you time and money in the long run. You can avoid costly crisis management down the road by monitoring your online reputation and taking proactive steps to improve it.
The bottom line is that if you’re not doing ORM, you’re risking your business. But if you are doing ORM, you’re protecting your brand, growing your business, and staying ahead of the competition. What are you waiting for? Call DigitalOx Ltd today and let us help you take control of your online reputation.