In the search for maintaining consistent engagement, even the most creative minds can hit a wall. Repurposing your content fetches you more mileage from the content you create and enables you to distribute it better. Simply copying and pasting a piece of content from your blog to social media isn’t content repurposing. Instead, the correct method to recycle evergreen content is to pinch it to meet the expectations of each marketing channel. It can support you in maximizing the lifespan of existing content, achieving a wider audience, and reinforcing your brand’s message without continually generating completely new ideas.
This blog post will explore content repurposing and explore some effective strategies to make the most out of your existing content.
What is Content Repurposing?
Content repurposing constitutes a tactical method within content marketing, encompassing modifying pre-existing content into varied formats or platforms. Instead of the mere act of publishing a singular blog post, the strategy extends to fragmenting it into a sequence of Tweets, reshaping it into an infographic, or repurposing it as a script for a podcast installment. The primary objective revolves around optimizing the reach and significance of your content by harnessing the groundwork you’ve already invested in. This transcends the mere act of duplicating information in a novel format. It encompasses tailoring your material to align with the inclinations of distinct platforms and audiences.
Strategies For Content Repurposing:
The scope of content repurposing goes beyond revitalizing enduring, pre-existing content. Instead, it is crucial to incorporate within your ongoing content creation strategy while devising new content. With this in consideration, numerous diverse methods to implement this approach effectively, and we will delve into these routes in greater detail within this article:
Find Evergreen Content Pieces
Evergreen content lacks a time-bound relevance that enables it to retain significance over an extended duration. This form of content isn’t tethered to particular seasons or specific news events. It maintains its coherence regardless of the timing of consumption. Take a thorough inventory of your content repository, pinpointing the evergreen components that can be effectively repurposed at present. In moments when crafting fresh content might be a challenge, your reservoir of evergreen content stands poised to be a valuable resource.
Create a Slide Share
Slide share represents a relatively straightforward approach to repurposing your blog content, involving converting your material into a presentation format. Select a piece of content with solid performance and reconfigure it into a SlideShare presentation. It offers advantages due to its high shareability and the opportunity it provides to present your ideas in a distinct and easily digestible manner. Presentations allow you to integrate additional visual elements in more extensive blog posts that might not always be present.
Create an Ebook
Crafting an ebook presents a valuable avenue for extending lengthy blog content that imparts educational benefits to your readership. Within your article, you can delve into crucial facets of your topic and present the ebook as a comprehensive exploration of the concepts you’ve presented. Search Engine Journal, a renowned source for SEO insights, demonstrates an example of this approach. Their series of blog posts centered around Content Marketing follows this rotation. While they provide ten articles accessible at no cost, they also offer a more extensive ebook guide that delves deeper into the subject matter.
Monitor Best Performing Topics
Monitor the effectiveness of your repurposed content to gain insights into its strengths and weaknesses. Examine previous articles and videos that have outperformed the norm and endeavor to uncover shared attributes among them. This exercise will enable you to pinpoint the subjects that resonate most with your audience, facilitating the streamlined creation of content. Utilize this knowledge to fine-tune your future repurposing strategy, ensuring a more targeted and practical approach to content transformation.
Post User-Generated Content
User-generated content encompasses a spectrum ranging from product page reviews to individual tweets expressing customer satisfaction. While initially appearing valuable solely within their original context, these materials can be repurposed effectively for social media engagement. A case in point is demonstrated by the beauty brand Black Girl Sunscreen, which ingeniously incorporated customer reviews from Instagram into a video unveiling a new product launch.
Make New Infographics
Transforming your current content into infographics is a potent strategy for repurposing, mainly when dealing with data-driven material. While your readers can absorb your discoveries through blog articles or ebooks, including data visualizations and other visual elements amplifies the potency of your narrative. These visuals give your audience a tangible representation of the information’s importance, and images are more likely to be retained. In fact, images exhibit a remarkable increase in memorability even after a span of three days.
Create a Presentation
Compelling statistics, impactful quotes, and actionable insights have the potential to craft impactful slides, and the resultant presentation can serve as a user-friendly synopsis of your initial content. Distributing these slides on platforms like SlideShare extends the scope for increased interaction. The availability of complimentary photo-editing tools such as Canva simplifies the creation of slides. Notably, Canva offers a convenient feature: pre-designed templates tailored for various purposes like social media visuals, blog graphics, and presentation slides.
Create a Pinterest Instructographic
A close relative of infographics, instructographics share a strikingly similar visual style but emphasize the instructional element more. The term is a fusion of “instructions” and “graphics,” implying a robust educational component within the design. Pinterest is a widely favoured platform for such content due to its visual and actionable nature. Any instructional articles within your content archives present promising occasions to experiment with the creation of instructographics.
To Sum Up
Mastering the art of content repurposing is an invaluable asset in today’s dynamic digital landscape. We can increase the impact of existing content by transforming it into different formats and sharing it on various platforms to reach a wider audience. The strategies outlined here, from crafting engaging presentations to repackaging user-generated content, provide a toolkit to unlock the full potential of your content reservoir. Embracing these approaches not only maximizes the value of your content but also fosters more robust audience engagement and reinforces your brand’s message in innovative ways.