Author: Brian Wallace

In today’s age of technology, it is vital that brands learn how to set themselves apart from the competition. Two main ways that companies can do this is through brand consistency and hyper-personalization. These methods have been proven to drive success through the modern consumer, however, only one-third of businesses are actively using these techniques. What is Brand Consistency? Brand consistency refers to the uniformity of how brands show up on each of their channels. This means that on social media, websites, advertisements, and the like, companies should aim to have a consistent image throughout each platform. This way, consumers…