If you’re a business owner, you’ll already know and respect the need for a solid online presence. There are many ways to achieve this, including being active on social media, blogging about the quality of your goods and services, or publishing excellent customer feedback or reviews. Being savvy with online marketing is the difference between success and being an all-conquering boss. Which one are you?
An impressive customer-facing website can help you achieve success. It is an excellent introduction to any business, from angling tackle and fashion to the best sportsbook in Vegas. Not just what you’re selling or promoting but who you are. Your team, background, story, plans for the future, and much more.
Getting a good site is easy, with so many excellent web developers offering to create ideal platforms at affordable prices. But it’s only worth having a flashy site if it gets noticed.
Content is critical to success
An underperforming website can harm your business. Suppose you have a great product at a competitive price. Your friends and family are raving about it, spreading the word to everyone they meet. That’s only going to take you so far. A website that’s fit for purpose will get your brand noticed worldwide, accessible on every desktop computer and smartphone in the hands of your target audience.
But you need more than an app or site to get you far. It still needs the most crucial component that no honest web designer can provide; regular, engaging, and driven content. To leap over the final hurdle and sprint toward that pot of gold, you need a content-writing King or Queen. They are the gatekeepers to recognition and profits. But how can you find a suitable content writer for your business, what can they help you achieve, and what are the rates?
If you want to learn more about the importance of hiring a talented copywriter and why it’s worthwhile, keep reading. We explain the sudden scramble from big businesses to hire content executives and how you can get in on the action. There are things you can do yourself as a small business owner to help keep costs down, and we also share that information with you on this page.
Big businesses know the score
Why is it essential to hire a content writer for your small business? The leading names in your field will have a team of content writers, regardless of the industry. Visit a global e-commerce site, and you’ll be bombarded with information. Content helps sell products, informs the reader, and helps build trust. Check out a car garage that specializes in changing tires. Even they’ll have a content team. Your local authority cleansing department? You bet they’re involved.
Let’s focus on a straightforward but accurate example to explain the importance of copywriters.
It’s easy to understand why an e-commerce site needs content to inform and help drive sales, but what about the other examples given? Why would a tire shop require a whole team of content writers? Surely that’s overkill? If you wish to purchase a tire, you will turn up at the garage, give the receptionist your keys and go for a coffee while the team works on your vehicle.
But how did you find that garage in the first place? Perhaps it’s local to you and was advised by a friend, or you stumbled across it on your drive home. That’s great, but from the business’s perspective, it’s woeful marketing and won’t drive profits. How many locals or friends of friends need tires changed per year? That’s enough to keep the business ticking over but nowhere near sufficient to become a big brand.
Understanding the need for content writers comes from being familiar with the habits of modern shoppers. We won’t waste any more time on the tire example, but from a garage to a successful bookmaker, cafe, new crypto token, or any popular service, the reasons are the same. A considerable number of consumers search online for what they’re after.
What a content writer will achieve
Give it a try today. Search for the newest pair of Nike shoes in your area, and you’ll see over a million results in less than a second. How far down the page do you look for a vendor? How many pages do you scroll through? Do you ever get past the first few results from the first page?
Research shows consumers go with one of the first three results from an online search. That’s why your business must rank highly on the top searches for keywords relating to your business, such as shoes or whatever your goods may be.
Good content writers can’t achieve that alone, but they play an essential role in making it happen. When paired with a Search Engine Optimization plan, the content on your website is more powerful than you can imagine. You’ll see now why good content from a professional writer achieves more than just informing or entertaining your audience.
Finding a writer
The top writers gain employment as the penny drops for business owners and marketing agencies. But we’re seeing a stream of new content writers emerge. You can advertise for an online content writer at any respected careers site or hire a freelance writer.
When dealing with freelancers, you can request work when it suits you, and it must meet your company’s high standard to be signed off and the writer paid. It means you only get the content you need and aren’t paying a full-time writer to run down the clock daily. Tap into the freelance writer market for your SEO content and enjoy more freedom.
Costs and budget
As with anything in business, the more you pay, the better talent you’ll attract. But there are things you can do yourself to help keep costs down. The easiest is to write a regular blog and publish it to your website.
With the right approach to SEO, you can produce decent content yourself. But do you have the time, or would you leave it to the professionals instead?