What do you notice when you enter an online community or a social platform? Content regarding your interests, sometimes, you see content which is not accordantly with your interest, and you probably think about it, like where it comes from. And blah blah, it all is managed by a social media content moderator who is responsible for uploading and managing content which meets the user’s interest.
Moreover, the individual who can manage the content to upload on different platforms of social media like social sites, known as Content Moderator. In this process, the UGC (user generated content) on different social networks like Facebook, Instagram and X etc., is moderated which is not suitable for people of all ages.
What is Social Media?
Social media is a collection of online apps and websites where users belonging to different backgrounds share information, news and updates with one another. These social media platforms are basically created to increase global connectivity and communication. Better connectivity is always possible with the use of social platforms. Platforms like Facebook, Instagram, X and WhatsApp are popular social media apps.
What Does a Social Media Content Moderator Do?
A social media content moderator is a person who plays a crucial role in satisfying that the content posted on different social platforms relates with the guidelines and policies of that particular organization. This is because people on social media are free to upload posts of anything which is in accordance to their interest.
People are free to share their expressions, feelings and even feedbacks which are easily viewable by other users. In simple words, a content moderator controls the content includes images, videos and take decision which type of content is to allow public or not.
A social media content moderator mainly removes the harmful content related to,
- Terrorism
- Social violence
- Spamming
- Scamming
- Trolling
- Drugs
- Sensitive content
Types of Content Moderation (Explained) with Social Media Perspective
Here are some types of social media content moderation
Pre-Moderation
The Pre-moderation involves the reviewing of content before it is published on platform. They ensure that the content is following the platform guidelines and policies. Anything that violates against the rules can’t be published. It also ensures that the content displayed on the social platform does not affects the brand’s image.
Post-Moderation
In post moderation process, a social media content moderator review everything published on any social media platform and take decision to keep it on the live or not. This moderation is mostly applicable on dating apps, community groups and other platforms on which users have access to post their content.
Reactive Moderation
In reactive moderation, the users are allowed to point out the content which they find unsuitable or against the policies of social platform. It is also a cost-effective approach as the users make efforts to do this. Beyond this, there is a risk that inappropriate content remains live on site.
Distributed Moderation
The distributed moderation uses a rating system like Facebook and X (Twitter) to determine the content’s satisfaction. In this, the users and moderators both are involve. They also monitor the content on the basis of UGC. Some platforms reward the users for this effort.
Automated Moderation
The automated system uses Artificial Intelligence and Machine Learning algorithms to check or review the content on social media. It detects the content which violating the guidelines and policies. It is more popular than others as it applies refined filters to detect the words or sentences and replace them with appropriate one.
What Type of Content a Moderator can Moderate?
A Content Moderator have to moderate a content includes texts, images, Video etc. It is compulsory for moderator to filter and controls the content to maintain authenticity.
Text
A text is one of the most post able content on almost all platforms. The textual content includes articles, comments, job postings and much more. A moderator can eliminate all offensive and hateful from the articles, comments, and other kind of text.
It is difficult to detect offensive keywords from inappropriate text as it is sometimes made up of a sequence of appropriate sentences.
Images
Moderating images is quite a difficult task. Reviewing the images and visual content is a challenge as many differences and cultural sensitivities may occur. So, the moderators have a deep knowledge of user interest based on geographical locations.
Videos
Video content is also great following on the social media. Therefore, these also require a social media moderator who can do check. A whole video is to be reviewed as if a single inappropriate scene found then it has to be removed from it.
Importance of Social Media Content Moderator
Social media platforms are the gateway to expanding businesses, and everyone wants to promote businesses, products and brands. The social media content moderator is important:
- Any negative review or comment can be removed by content moderators.
- They filter the offensive comments, reviews, and posts before uploading them through automated moderation.
- To filter the spam content and controls the underage individuals to watch explicit content.
- It enhances the user experience by creating a safe environment by filtering and eliminating harmful content.
- It drives maximum traffic to your website by engaging user-generated content to strengthen authenticity of the brand and website.
How To Become a Successful Social Media Content Moderator?
Being a Content moderator is not a simple task, yet it requires some specific set of skills to work on it. To become a successful content moderator, you need to develop:
Strong Grip on Communication Skills
As content moderator have to communicate with users and their team members, therefore, there is a crucial deal for them to polish their communication skills. So, they will be able to discuss and understand the guidelines regarding content.
Focus on Details
The content includes texts, images and videos, to go for any action, the content moderators must have a sharp eye on details of content to identify it accurately. Content moderators who are skilled in this area can increase the accuracy of the content by reviewing process, contributes to quality of content.
Problem Solving Ability
The content moderator should be able to solve a complex problem which may occur due to some reasons. Moderator should able to resolve complex issues which require problem solving skill to solve.
Stay Informed About Policies
It is beneficial to familiarize with the policies and guidelines of the platform for which a social media content moderator is working. This helps the moderator to stay him up-to-dated with policies that changes with variation of time.
Technical skills
Having knowledge of social platforms regarding moderation like Facebook moderation tools i.e., managing comments and posts or YouTube Studio for comments of video and posts of community.
Community Engagement
Community engagement is the key to success to become social media moderator. The Individual as maximum connects with the community, he will able to know about the new trends and innovations.
Collaboration with Team
An individual must work closely with other content moderators to get knowledge and experience. This will help to share the difficulties and problems that may occur during moderation on specific social media content.
Conclusion
Social media content moderation plays a crucial role in maintaining the brands fame. It protects like shield against harmful content. It filters the inappropriate content which is against the community guidelines. Moderations of every type plays a crucial role in maintaining the company’s reputation. In present time the content makes you lord as it generates or destroy the relationships between you and your clients.
FAQs
What is a Social Media Content Moderator?
A social media moderator monitor, review, moderate, controls and eliminate the irrelevant and inappropriate content across social platforms.
What is the role of Social Media Content Moderator?
Its role is to ensure the content on a social platform follows the rules and policies of platform.
Why is moderation important in social media?
Content moderators are important in social media as they are determined to remove harmful content and make it safe for target audience.
Is Content Moderation a stressful job?
Yes, content moderation is a stressful job, as it involves the risks of exposing sensitive material which may harmful for a moderator.
Can anyone be a content moderator?
Individual with strong emotional resilience, analytical skills and good understanding of community guidelines and policies can be a content moderator.
