Instagram is among the most popular social media platforms, where millions post pictures, videos, and reels daily. However, with so much content available, connecting with new audiences has become more complex than ever. That’s where Instagram’s innovative collaboration feature amplifies your engagement and extends your reach. Whether you initially let slip to tag somebody or you’ve decided later to collaborate officially, Instagram provides a straightforward way to add Collaborators retroactively. How do you add a Collaborator on Instagram after you’ve already posted?
In this blog post, I’ll guide you through all the steps one by one to add a Collaborator to your post on Instagram after the post goes live.
What is the Instagram Collaborator Feature?
The collaboration feature within the Instagram app provides a straightforward method for co-creating posts, videos, or reels that will be visible on the profiles of both collaborating accounts. Instagram collaboration posts must originate from one account, and during the creation process, the other account needs to be invited before the content is shared. It’s important to note that you cannot add a Collaborator after publishing the post. To ensure the post appears on both profiles, the invited Collaborator must accept the invitation. The collaboration request is visible in the chat window of the two Collaborators and can also be accessed from the notification panel by clicking on the tag notification. Notably, collaborative posts are displayed in the feeds of the collaborating accounts and showcase likes and comments from the followers of both accounts.
Why You Should Use Collaborators on Your Instagram Posts?
Boosting the reach of your posts on Instagram is often achieved through advertising, but this is most effective with a sufficient budget. Ads may not be the most practical solution for individuals who don’t necessarily represent a brand or business. In such instances, Instagram’s collaboration feature becomes invaluable in enabling you to organically expand your audience by co-authoring content with other creators. Collaborative posts enhance visibility by reaching two distinct audiences, fostering increased engagement.
Things To Consider While Adding Collaborators on Instagram
- Verify whether your Instagram account is categorized as “Professional.”
- Determine your eligibility for the Paid Partnership Tag.
- Note that Collaborators/Creators cannot restrict or block each other on Instagram.
- The creator who initiates the content is the Instagram post’s owner.
- If the original creator transitions to deactivating their Instagram account or private account or deletes the Instagram post, then the post will be permanently removed.
- Failure to adhere to Instagram’s Community Guidelines and Branded Content Policy may result in the removal of the post at any time, with potential actions taken against both the Collaborator and the Creator.
How to Add a Collaborator on Instagram After Posting?
The main objective of this collaboration is to generate content and share posts on Instagram collectively. You can tag their handle in the post when you add somebody as a Collaborator to an Instagram post. This secures the content that appears in the account feeds to increase reach and visibility. It’s a mutually beneficial way to leverage each other’s audiences and generate more submissions for collaborating accounts. There are three methods you can add Collaborators on Instagram after posting pictures, videos, or reels:
Method: 1 Generate an Instagram Collaboration Post to Include Collaborators
If you intend to collaborate with somebody from the beginning of your Instagram post creation, you can include them as a Collaborator during the initial process. This enables you to notify and tag them before posting. Follow these steps to adding a Collaborator when creating a post:
- As usual, develop your Instagram post in the app to progress through the steps until you reach the publishing stage.
- Before posting, select the Tag People option.
- Opt for Add Collaborator rather than regular tagging in the identifying screen.
- Find and choose the username associated with the account you wish to collaborate with others.
- A notification will be sent to allow them to accept the collaboration.
- After receiving approval, the post will be displayed on both profiles.
Method: 2 Mention the Collaborator in Both the Caption and the Post
If you wish to include a Collaborator tag or have already shared a post retrospectively, you can mention their user name in the comments and caption. This tactic helps redirect a portion of your spectators to their profile. To tag a Collaborator afterwards publishing:
- Edit the title of your new or old post and insert @theirusername to confirm it is visible in the text.
- Additionally, tag @username in a comment on your new or old post to display it under the comments section.
- You can include various comment tags to improve visibility.
Although you can’t formally include a post-publicized collaborator, tagging them in the comments and caption achieves a similar effect by directing one of your spectators to their own page. This strategy is most effective when you have a substantial public, and they have moderate spectators that can be exposed to your content.
Method: 3 Revise Instagram Collaboration Post for Collaborator Invitation
Adding a Collaborator to an Instagram post after publication is a straightforward process. You can achieve this by editing the post and updating the collaboration particulars. With a few simple clicks, you can access any post and input the user name of the account with which you wish to collaborate. Instagram seamlessly transforms it into a link public, even if you initially posted it alone. To include a Collaborator in an already live Instagram post:
- Click on your profile icon to access the dashboard and see your posts.
- Locate the particular reel or post you wish to edit for collaboration.
- Click on the three dots and choose “Manage.”
- In the management choices, select Edit.
- Simply tap to Add other people and enter their user name to include them in the collaboration list.
- After adding the Collaborator’s username, save your revices.
Add Collaborators on Instagram is a powerful strategy to expand your reach, assemble connections, and improve content engagement after posting. Though Instagram lacks an official feature for adding Collaborators after posting, our techniques help you overcome this constraint. Revise your new posts to include a Collaborator mention to confirm proper acclaim for creating content. Initiating collaborations from the outset of a post is optimal for pre-planned partnerships. Employing tagging in comments and captions replicates the appearance of a collaboration. The answer lies in identifying accounts with content and audiences that comment on yours. Through strategic partnerships, you can expose yourself to followers to leverage shared experiences and make sure your posts are more visible.