Email pitch enables the brand to make new send-offs by email and promote its products. So, if you own a store, blog or online business, you want people to know about your posts, new product and new offers. Neither are you going to every person and tell them about it nor are you going to cold call them. This is where the E-mail pitch comes into play. However, with inboxes overflowing with messages, getting your startup email pitch opened and read can be a challenging task.
This blog post will share some methodologies to create convincing startup email pitches that emphatically increment your open rates and boost your email marketing efforts.
What is Email Open Rate?
An email’s open rate represents the percentage of individuals who have opened the email you dispatched among the total number of recipients it was sent to. Typically, your email marketing software provides this metric, along with the ‘click rate,’ which indicates the number of recipients who clicked on a link within your email for each specific email you send.
Email Pitch Tips to Increase Open Rate
Email open rates act as a norm for advertisers to assess the viability of their email campaigns. After all, without opening the email, readers won’t interact with the content or take the desired actions. However, boosting the open rate has proven to be challenging due to many factors that sway the reader’s choice, including the sender’s identity, email frequency, subject line relevance, timing of email sends, and more. Elevating your open rates requires the optimization of numerous such elements, and we’ve outlined some of the most potent strategies below:
Be Consistent With When You Send Emails
In sending email newsletters, the frequency you choose, whether daily, weekly, or monthly is less crucial than maintaining consistency. While the specific frequency can vary, adhering to a dependable schedule is essential. If you initially commit to a weekly newsletter and then abruptly pause for a month, only to resume the weekly pattern before lapsing again, your email subscribers might become perplexed or frustrated by the inconsistency. Prolonged gaps in communication can lead your subscribers to forget that they signed up for your email list initially. Your emails might be discarded without consideration if it’s been a while since they last heard from you. To prevent this, maintaining a steady and predictable email newsletter schedule is vital to retaining subscriber interest and engagement.
Regularly Cleans Your Email List
Frequently reviewing your email list and removing inactive subscribers is crucial. This refers to those who haven’t engaged with your email newsletters in recent months. These inactive subscribers can distort your open rates, making them appear lower than they actually are. Moreover, when recipients cease opening your emails, it can negatively impact your email address. This could prompt email providers like Gmail and Hotmail to potentially label your emails as spam for other subscribers, harming your email deliverability and reputation.
Trying Short Subject Lines
With the prevalence of mobile device inbox access, email apps often display only the initial words of a subject line. While there are some exceptions, shorter subject lines generally outperform lengthy ones. Thus, aim for concise and attention-grabbing wording when composing your subject lines to maximize effectiveness. The preheader text works hand-in-hand with the subject line to boost your open rates. It’s a prime opportunity to offer a tantalizing glimpse into your email’s content and entice recipients to click through.
Use Double Opt-In
Utilizing email address checks through affirmation demands is important for maintaining a great contact list. This approach also works with the client division regarding affirmed and unverified email addresses. By implementing a double opt-in process, you can ensure that only the most engaged individuals join your email marketing endeavors. This strategy prompts beneficiaries to investigate your messages, effectively prompting expanded open rates.
Avoid Spamy Words in Your Subject Lines
Incorporating specific words into your email subject lines and preview text can potentially activate spam filters in recipients’ inboxes. This could result in your email being redirected to the ‘Promotions’ folder or marked as ‘spam.’ Avoid commonly triggering terms like ‘free,’ ‘sale,’ ‘buy now,’ and similar phrases are advisable to prevent this outcome. Instead, employ creative alternatives to convey urgency or allude to discounts. For instance, you might use expressions like “Only 12 hours remaining!” or “An Opportunity Not to Be Missed.”
Decide the Best Time to Send an Email
Timing holds considerable influence over your email open rates. Deciding the ideal sending time depends on different angles, for example, your interest group’s topographical and segment attributes, occasions, and the idea of the messages you send. For instance, if your audience comprises students, evenings and weekends could be prime times, aligning with their heightened activity during those periods. Understanding their respective time zones becomes imperative for effective timing if your audience spans multiple countries.
Be Relevant and Always Provide Value
To establish enduring connections with your customers, it’s essential to offer value that resonates, fostering loyalty toward your brand. While not all subscribers may directly make purchases, they can become advocates, referring your product to their loved ones, thereby fueling long-term business expansion. Every subject line and preheader text you compose should provide tangible value and compellingly convey why your email is a worthwhile investment of their time.
Don’t Forget the Email Reviews Test
The email preview text is a brief snippet displayed after or below the subject line in recipients’ inboxes. Without a manually written preview, the email might display initial text that lacks coherence. To optimize this valuable space, ensure you craft a tailored preview for each email. This area is prime real estate, providing an opportunity to offer context to the subject line or generate intrigue by adding an element of mystery.
A/B Test Your Subject Line
Despite diligently following best practices for optimization, achieving the desired open rates can remain elusive. Witnessing your investments of time and effort yield suboptimal results can be discouraging. A potent solution to address such challenges is A/B testing your emails. This testing methodology eradicates guesswork and furnishes data-supported insights, enabling informed modifications to enhance performance.
In the powerful domain of new companies, making attainable email pitches holds the way to catching consideration and cultivating development. You can boost your open rates and amplify commitment by embracing personalization, enthralling headlines, and key timing. These strategies grow your startup’s scope and prepare for significant associations with financial backers, accomplices, and clients. Embracing these strategies engages your messages to rise above the inbox and have an enduring effect in the cutthroat scene.