Having a great social media presence isn’t just an option to briefly think about; you should be considering how it can be used as an essential tool to substantially grow your follower base. In the past few years, the amount of businesses who use social media as part of their marketing strategy has escalated dramatically.
In the next five years, the amount of money businesses are set to spend on social media marketing is going to rise from 11% to 24%, meaning there’s plenty of scope for business development if you decide to use social media as part of your strategy.
Here are several reasons why your business needs a strong social media presence:
Search engine visibility
Every business has the aim of increasing traffic to their website, but not being found online is one of the main problems that hinders business growth. Having several social media profiles helps create a dominate online presence and allows users to find you on search engines in a much more natural way, as you’ll be ranked in a higher position.
Social media has become a vital aspect of building on a customer’s trust. Many businesses now ditch the idea of having a physical store and use social media as their main point of call to make connections with customers and discuss their products or services in further detail. When a potential customer browses your website, they may look out for your social media buttons so they can browse your profiles and find out more about you, before they choose to invest in your business. Social media buttons can be easily added to your website by a professional Web Design Birmingham company.
A company voice
Whether you’re new to the industry, or your brand hasn’t been given much of a personality in recent years, ensuring your company has a voice is a vital way of getting noticed. You’re able to express your company’s aims, missions and thoughts through the posts you create and it gives you the chance to alert customers of new products and services you’re offering. Customers are far more likely to want to interact with, and purchase from, a company who they feel they know, rather than a brand they’re unfamiliar with or don’t know much about.
With this in mind, make sure each post you create is relevant, so you don’t end up bombarding your followers. Too much content may trigger them to unfollow you.
Advantage over competitors
There’s a high likelihood that each one of your competitors have discovered the benefits of social media marketing and have jumped on the bandwagon to boost customer interest and sales. Therefore, failing to have a solid social media presence will automatically prevent you from securing a large number of customers, who will instead, find your competitor and purchase from them.
Make sure you have a range of social media accounts to cover all angles and have a better chance of securing as many customers as you can.