When promoting an app, you must be very precise in writing about its benefits and features separately. In this way, clients will clearly know what perks they can enjoy while utilizing a certain feature. The main reason is people are more interested in knowing how a particular application can help them to resolve their issues. Hence, by targeting this point, you can better promote it. It will boost your credibility and take your development industry to another level of success. We have developed this guide to let you understand the proven ways to write about an App’s benefits over its features.
Why is Writing About the App’s Benefits Compulsory?
We already described that people are fond of knowing how an app can solve their queries. While features may be important, writing benefits is the most effective approach to resonate with the audience’s pain points and promote your application. As a result, you will capture more traffic and get the desired outcomes without much effort. Similarly, you can adopt the same strategy when designing promotional campaigns or sending Emails to different users. Be precise while explaining the benefits. Also, explain which feature of your app possesses the potential to perform this operation.
Proven Ways to Write About An App’s Benefits
We have listed the proven and most effective ways you can follow to write about an app’s benefits accurately without facing any errors.
1 – Understand Your Target Audience
Firstly, you must research well about your audience to understand their requirements and what solutions they are looking for. It will help you learn more about their pain points and desires. Thus, incorporating them in your content and explaining how your application can help them to overcome these problems works best. Design your campaigns and promotional messages accordingly to get the maximum out of your investment.
2 – Craft a Powerful Value Proposition
The value proposition is a concise statement that helps you communicate the primary benefits of your application. A compelling introduction line grabs the users’ attention readily and motivates them to explore it further. In this way, you can improve the installation number of your app, signaling application stores’ algorithms to rank it at the top of search results. Be clear and specific while writing the benefits rather than listing multiple features.
3 – Emphasize the End Results
Emphasizing the end results can also help you write down all the useful benefits people will receive after downloading the application. It may seem closely related to explaining the feature. But there is a hell of a difference between both. For example, you are going to explain your audience. If you write that your app has a built-in budget tracker, it represents a feature. On the other hand, if you state that the app helps users save money and get financial freedom, it will definitely showcase the benefits.
4 – Use Storytelling
Storytelling is another effective strategy to explain an App’s benefits accurately. By creating hypothetical scenarios or sharing real-life user experiences to elaborate on the problems the audience is falling into more commonly, you can develop benefits lists that ensure they will get rid of these issues after getting your app. It will not only boost your downloads but also influence the audience effectively, making them your permanent users.
5 – Address Pain Points Directly
Never hesitate to address the pain point of your targeted audience directly in a conversation or while writing the benefits. For example, people are facing trouble while saving Instagram reels from a certain application due to numerous popups. You can consider this point and create a statement depicting, “Users will not see any sort of advertisement, ensuring the seamless downloading process.” Thus, people will be more biased toward installing your application on their smartphones.
6 – Social Proof
The rise in competition has made it extremely challenging for newbies to come and surpass the already-dominated giants in the market. If you are also a beginner and want your app to reach sky-high success and glory, consider adding social proof and user testimonials when writing a review on the app. This strategy will not only improve clients’ trust but also direct you to learn about more potential benefits your app can deliver. Sharing the experience of happy users will improve your chance of being selected by people.
7 – Write Benefits in Headings and Subheadings
When reading a review, people focus more on headings and subheadings instead of the details written inside. A compelling heading urges them to read the whole article completely. You can capture the audience’s attention by integrating the potential and exclusive benefits in the title lines. Use powerful, benefit-oriented language that resonates with customers’ demands and shows your app delivering the required benefits.
8 – Use Visuals to Reinforce Benefits
Simple and plain content is not that effective in helping you get dominance over competitors. Therefore, add visual elements to your reviews, like images, videos, and infographics. Also, you must reinforce benefits in these visuals to get captured by the clients, improving your customer base. The animated images and videos can help users better understand the advantages of your application, ensuring ultimate perks for you.
9 – Compare Before and After
Lastly, use the comparison technique to emphasize the benefits of your application. Help people learn about their current problems as well as the experiences they can enjoy after leveraging your app. Additionally, it gives you the logic to describe your app’s benefits more accurately, taking you ahead of the competitors.
Final Verdicts
Effectively communicating an app’s benefits is key to driving user engagement and conversion. It’s important to understand your target audience and craft a powerful value proposition to emphasize the end results. Further, you must use storytelling, address pain points, provide data and social proof, and mention benefits in headlines and visuals. As a result, you can write benefits that resonate with users’ demands and motivates them to take action. The only point to remember is that writing benefits is not only about what your app can do. It also explains how it can impact the users’ lives