Modem customers tend to crave experiences over mere products. In other words, they prefer shopping in a store that leaves a positive impression. In that case, creative product display merchandising displays are one of the top secrets to attracting consumers and quickly increasing brand revenue and awareness. The art execution of retail merchandising display is attributable to motivating consumers to make the purchasing decision. An excellent first impression in-store display, the way the products are located in the store, or an interior display in visual merchandising could support stores and attract customers to revisit the store. This blog post will highlight the unique product display ideas to capture customer attention.
Product Display on Retail Stores
Product display is a form of strategic arrangement of goods within supermarkets and stores. Each store has unique layouts to attract customers and force them to revisit. The process for displaying the product can be adjusted flexibly. However, all adjustments must align with the shared objective of boosting production and sales. Creative product displays are integral to effective marketing efforts. When coupled with advertising and promotional campaigns, attractive product presentations yield remarkable sales outcomes, particularly within the retail sector at supermarkets and stores.
Product Display Ideas to Capture Customer Attention
Creating an attention-grabbing product display is essential for attracting potential customers, whether you’re showcasing in a physical retail environment. Innovative product presentation simplifies the search for desired items and enhances consumer experiences to make it easy for them to remember your brand image in their memory. Implementing the following creative product display suggestions will undoubtedly leave a lasting impression on your customers:
- Creative Window Display
- Play Around with Colors
- Consider Building Your Products
- Set the Mood with Lightning
- Get Craft with Your Shelving
- Make it Personal
- Using Slogan Catch Trend
1- Creative Window Display
Your window display is a consumer’s first impression of your brand and shop. The window displays should catch the eye, reflect a distinct lifestyle, align with your brand’s message and color scheme, and beckon people to explore further. You can utilize your window display to advertise new merchandise, seasonal products, sales, or unique things. You can also use window displays to directly sell to passing shoppers even after regular store hours by incorporating QR codes. Once customers enter your store, your display will direct them toward focal points that showcase your most profitable and popular products.
2- Play Around with Colors
The correct choice of colors can significantly enhance a product display. Attempt to restrict your selection of colors to a primary hue and three or four complementary shades to help prevent a cluttered or overpowering environment. Ensure consistency with your color scheme across all channels to strengthen brand awareness. Find inspiration by examining the packaging of your items to spot recurring color schemes. For instance, if you observe a prevalence of neon and pastel shades or white-and-black designs, consider selecting three or four harmonizing shades to unify the presentation. A white backdrop or neutral can also induce a sense of calmness to allow the products to speak for themselves.
3- Consider Building Your Products
Combining complementary or similar products into one display helps customers envision how these products can be utilized together. This approach can boost order values by enticing shoppers to add extra items. It’s also a practical method for rearranging excess inventory. You can categorize items according to color, theme, room, and other criteria. For instance, consider arranging accessories with matching colors side by side, grouping back-to-school essentials, or placing kitchen items such as teapots and mugs together, just like in the photo above from Spur Line Supply Co. When setting up your display, avoid clustering too many similar items together.
Read Also: Practical Ways to Boost E-commerce Customer Engagement
4- Set the Mood with Lighting
Ambient lighting, task lighting, accent lighting, and decorative lighting all affect the quality of a product display. Your primary light fixtures should produce ambient lighting and be right enough that merchandise is visible without causing discomfort from glare. Your window displays, and focal points also incorporate accent lighting to attract customers’ attention to crucial signage and products, and from there, you can examine decorative lighting to introduce another burst of color. Task lighting is critical to spaces like cash registers or fitting rooms, where individuals require adequate illumination to perform tasks effectively. Your lighting could be simple and decorative, fresh the customer’s mood.
5- Get Creative with Your Shelving
Don’t limit yourself to conventional shelving methods when aiming for a unique production display. Embrace innovation by exploring alternative ways to showcase your products. Experiment with hanging items like greeting cards or tea towels on a clothesline, utilizing wooden crates or benches as unconventional shelves, or incorporating floating shelves throughout your store. Opt for baskets or trays to display smaller items, and consider using a decorative wall ladder to showcase bandanas, towels, clothing, and more. Seek inspiration from Pinterest boards dedicated to trade show booths and retail displays, and follow your favorite stores on Instagram to observe how they creatively exhibit their merchandise.
6- Make it Personal
Small businesses are typically driven by passion, so highlight your love for your products through staff picks. Encourage store staff to pen short notes about their favorite items, which you can then display throughout the store or dedicate an entire section to their recommendations. Authentic endorsements from real people can forge a stronger connection between shoppers and products, increasing the likelihood of a purchase. Since independent retailers often attract customers seeking to support local enterprises, emphasizing the individuals behind each purchase helps customers feel their money is going towards a worthwhile cause.
Read Also: Pro Tips for Effective Employee Coordination in the Retail Industry
7- Using Slogan Catch Trend
Popular phrases circulating on social media often spread rapidly, fostering a sense of closeness and intrigue among users. Employing the correct language in marketing and advertising can yield remarkable sales outcomes. Leveraging trending themes while showcasing innovative products is widely practiced among stores targeting younger demographics, proving a cost-effective marketing approach. Utilizing familiar slogans leaves a positive impression on customers, aiding in brand recall, which is particularly beneficial for online businesses implementing marketing strategies across pages, websites, and online stores. Avoiding offensive trends is paramount to prevent any unintended ridicule.
Wrapping Up
Unique product display ideas are essential for attracting and retaining customers in today’s competitive retail landscape. Businesses can effectively capture customer attention and drive sales by implementing innovative display ideas like creative window displays, thoughtful use of colors, personalized recommendations, and leveraging trending slogans. These strategies enhance brand visibility and create memorable shopping experiences that foster customer loyalty. Embracing creativity and authenticity in product displays can significantly impact brand perception and ultimately contribute to long-term success in the marketplace.