In the ever-evolving world of interior design, where creativity meets functionality, AR can bring transformative changes to the field. Introducing augmented reality in interior design goes with the customer’s preferences for a top-notch experience even when they look at the catalog and do not visit the site. With AR, designers can find a balance between what customers want and their efforts while choosing a perfect design for their customers.
From real-time visualizations to immersive learning experiences, augmented reality in interior design fabric has woven its magic, offering a dynamic and interactive journey for professionals and enthusiasts alike. We will discuss what benefits interior designers can reap by introducing AR into their business. Let’s start with some general uses of AR in interior design.
Use of Augmented Reality in Interior Design
Following are some of the major use cases of AR in the world of interior design:
AR’s impact is profound, particularly in architecture planning. AR facilitates architects and designers in crafting 3D models that seamlessly integrate with the physical environment. Through live video feeds, they can witness their designs unfold in real-time, enabling on-the-fly adjustments. The result?A dynamic and immersive planning experience.
AR offers a better way to visualize spaces before the actual work begins. Customers can explore various elements like furniture, colors, textures, lighting, and accessories through AR, gaining insights into how each choice impacts their space. This increases customer satisfaction and reduces the likelihood of returns and complaints.
AR can be used to create a 3D model of the interior design they plan for the customers and let them tour it. This guided interior will help them understand their needs better and help the designer choose materials and designs that fit the customers and the interior they have to work on.
AR isn’t exclusive to seasoned professionals; it plays a pivotal role in shaping the skills and knowledge of emerging architects and designers. This offers immersive and interactive learning experiences for those new to the design world. It can help them understand the problems interior designers face and try to solve them in virtual mode before they start their journey as a professional.
How Does it Benefit Interior Designers and their Business?
Augmented Reality can have various benefits in a field, but it’s useless if they cannot improve their efficiency and business. This is especially true for most designers not associated with big firms and working on small contracts.
Augmented Reality in interior design allows the designers to make real-time adjustments during planning. By seamlessly integrating 3D models into live video feeds of physical spaces, designers can dynamically modify their designs based on feedback or their creativity. This not only streamlines the planning process but also enhances overall efficiency.
Designers embracing AR are committed to innovation and a forward-thinking approach. This can set them apart in a competitive market, attracting clients who appreciate cutting-edge technologies in the design process. Implementing AR won’t increase the overall operating cost by a huge margin, but the chances of unsatisfactory results after designing will be much lower than the competitors.
AR platforms can be beneficial in streamlining design collaboration by enabling virtual design reviews and seamless communication between designers and clients. This develops efficient collaboration, ensuring the customer and designer are on the same page while discussing a change or improvement.
With the ability to visualize designs in real-time, designers can significantly reduce the number of design iterations, saving time and cost. Most designers have to bear major losses due to constant design changes and alterations customers can demand if unsatisfied.
Business Promotion and Portfolio Showcase
Designers can use AR to create interactive marketing materials, such as AR catalogs, flyers, brochures, and business cards. This adds a modern and innovative touch to promotional efforts and provides potential clients with an engaging preview of the designer’s portfolio.
Some major brands are implementing AR into their interior design services to deliver excellent experience:
Swedish furniture giant IKEA has disrupted the traditional furniture shopping experience with its Place app. Using AR technology; customers can visualize how thousands of products fit into their spaces, making informed decisions without leaving their homes.
Primer, an innovative app, allows users to experiment with wallpapers and paints using AR and computer vision. By scanning their walls, users can browse many options, order samples, and make purchase decisions seamlessly.
Interior designers can implement AR into their businesses and see a major difference in how well customers receive their portfolio or catalog even from the comfort of their homes. AR is an investment that will significantly improve client experience while improving ROI. If you are looking to integrate AR into your interior design projects, consider no-code platforms like PlugXR. Try out their forever-free version to create your first 10 interior design projects before going full-fledged.