Running an online business requires the digital ways of making things work which is why you have to lay off the traditional ways of advertising too, such as billboards and TV ads. Everyone’s got phones in their hands now, and anyone who is online these days is a potential customer. So, how can you grab their attention? The answer is Google Ads.
Google Ads was previously known as Google Adwords, which is an online advertisement feature offered by the biggest search engine in the world. Google helps you grow your business by running customized ads for potential customers who are searching for something similar online.
To help you get a head start, we are going to share a complete guide with you on how Google Ads can help your business grow by following some easy steps. We will also talk about the features of Google Ads and its potential.
How to Use Google Ads
Using Google Ads is as simple as editing a photo and making an account. Here are some steps you need to follow to get your business advertised on Google.
- The first thing you may need is a Google Account, so if you don’t have one, simply go to Google.com and click on Sign Up to get your account.
- Once you have made the Google Account, go to Google Search Engine and type for Google Ads. Click on the first search result, as it surely will be about Google Ads.
- Then click on ‘Start Your Campaign’ and follow the prompts on the screen to proceed.
- Now, Google will land you at the place where you have to provide details regarding your business. This will be a step-by-step process.
- You will have to provide a domain, the name of the business, relevant images, relevant videos, and some tag lines to design your ads.
- You can also design a video ad by providing a ready-made version of your ad on the Google Ads dashboard.
- Lastly, you have to define your budget against which Google will give you an estimate showing how many times and where Google will display the ads depending on your defined budget.
- Once everything is done, you can publish your ad to make it set and go.
Before publishing your ad, we suggest going through the previews of your ads that are appearing on the right side of the screen to see how your ad will appear in front of the customers.
How Google Ads Work
Google Ads are a form of paid advertising that involves placing your business’s ads on search engine results pages (SERPs). When someone searches for a keyword or phrase related to your business, your ad will appear alongside the organic search results. This makes it easier for potential customers to find you, increasing your visibility and boosting your brand awareness.
Reach Out to Potential Customers
Google Ads allows you to reach out to people searching for services like yours. That means you don’t have to spend time and money targeting people who may not be interested in what you have to offer. Instead, you can focus on those actively looking for what you have on offer and target them directly with tailored ads.
Keep Track of your Budget
Moreover, with Google Ads, you can track exactly how much money you’re spending on each ad campaign and measure its success using analytics tools such as Conversion Tracking. This allows you to make informed decisions about which campaigns are working well and which need further optimization to get better results.
Customizable Options
Google Ads gives you the freedom to customize your ads as many times as you want. It’s not like advertising on a billboard where if some mistake happens on the ad, then it is permanent. You can totally edit your ad or completely change it if it is not according to your liking after publishing.
Automatic Customer Realization
Google Ads is smart enough to find potential customers using its smart search engine algorithm. Google targets potential customers by showing them ads that are relevant to their search queries in the search engine. For example, if you are selling sports shoes, anyone who is searching around on Google to buy Los Angeles Lakers Jersy or even their basketball match will see your featured ad.
How To Find The Best Google Ads Agency In Singapore
If you want to get the most out of your online advertising budget, then hiring a professional google ads agency is smart. A good agency will understand your goals, develop a customized strategy that works for your business, and manage all aspects of your campaigns so that you can focus on other areas of running your business. Look for an agency with plenty of experience managing successful campaigns in Singapore and one that offers competitive prices without compromising on quality or results.
Final Thoughts
Google Ads offers businesses a powerful way to reach their target audience quickly and cost-effectively. With the right strategies in place, it’s possible to ensure that every dollar spent works towards achieving measurable goals such as increased brand awareness or higher conversion rates. Although it can be tricky navigating the world of online advertising without expert help, finding the right partner can be hugely beneficial when growing your business online. If you’re looking for a reliable agency in Singapore that can handle all aspects of setting up and managing successful campaigns, look no further than Metric Marketing! We’ll help ensure that every dollar spent is maximized so that you see tangible returns from your investment in Google ads!