Social media and email marketing possess distinct functionalities, which make specific individuals believe they are independent business sales and marketing platforms. However, you get much better results by combining social media techniques like targeted ads with email marketing techniques like email validation.
There are billions of social media accounts, and the same thing can be said about email addresses. Combining both approaches to eliminate many routine tasks and streamline your processes makes perfect sense. You cannot use random methods from different domains and expect them to align spontaneously.
This blog post will examine several ways to combine social media and Email marketing to grow your audience.
Ways to Combine Social Media and Email Marketing
Here are some ways to combine social media and email marketing.
Reuse Your Content
The common thread between social media and email marketing is their dependence on content. If you consider email and social media separate channels, you’ll need to generate unique content for each, which can be expensive and time-consuming. For instance, you can share an infographic created for a social media post within your weekly newsletter.
Alternatively, you can repurpose your email sales copy for a social media advertisement. This approach will reduce your content production expenses by 50% while capitalizing on the advantages of disseminating content across two distinct channels. Maintaining alignment between your two content streams will improve your brand consistency.
Read About: Effective Strategies For Content Repurposing
Use Common Strategies
Social media marketing and Email marketing operate differently in their mechanisms. However, when examining the intended results, they share similarities. Both cases aim to engage individuals with the brand, ultimately converting potential leads into paying customers.
Both must thrive by embracing a shared approach. This entails crafting a comprehensive document outlining the objectives and methods. A practical initial step is establishing a unified content calendar, ensuring synchronized notifications for email subscribers and social media followers regarding events, sales, and content updates.
Test Social Media Copies With Emails
Organic reach on social media has reached an all-time low, which means you have to use built-in ad support to attract new followers to your channel. However, running ads comes with costs, and with proper ad copy optimization, you may have a positive return on investment (ROI). It would be highly advantageous if you could assess your copy’s performance beforehand.
This enables you to experiment with different copy variations at no significant cost, identifying the most effective one. Once you’ve found it, you can deploy the winning copy in your social media ads. This approach proves to be safer and more budget-friendly compared to experimenting with various ad copies directly on social media platforms.
Add Social CTAs to Your Emails
Similarly, you can use your emails to boost your social media presence. This represents a minimally intrusive strategy for growing your social media audience, potentially reaching a substantial number of people depending on your email subscriber base. Incorporating social media call-to-action icons within your email signature is an effortless approach to encourage followers.
This requires minimal effort, and recipients will quickly grasp the purpose of the CTA. Alternatively, you can ask your email recipients to like and subscribe by incorporating such requests into your email content. Consider sweetening the deal by offering a freebie, such as exclusive content, in exchange for engaging with your CTA.
Add Subscribe CTAs to Your Social Media Profile
Social media platforms like Facebook and Twitter are equipped with functionalities that facilitate the gathering of user email addresses. This enables you to grow your email subscriber list directly from your social media presence. Let’s take a specific instance, that of Facebook Call-to-Action Ads.
Illustrated in the image above, Facebook includes a feature known as the Call-to-Action Ad. To employ this feature, navigate to the Promotions menu on your profile, incorporate a call-to-action button, and integrate an email sign-up form.
Combine Subscriber Data With Social Media Data
Data is the foundation of digital marketing, encompassing email and social media strategies. The greater the volume of data about your subscribers and followers, the more adept you become at conversion. Integrating email and social media harmoniously enables the cross-pollination of customer data. Leveraging top-notch digital marketing tools facilitates this process.
You can seamlessly import your email list in CSV format to platforms like Facebook, LinkedIn, X, and other social networks to uncover the profiles of your subscribers. Subsequently, targeted ads can be directed towards these profiles to foster increased social media followers.
Read Also: Tips to Build Your Social Media Video Marketing Strategy
Use Social Media Email Notification
An alternative strategy to maximize the visibility of your email copy involves utilizing social media groups. The key to this approach lies in the tendency of individuals to receive email notifications for posts within the groups they follow.
Sharing your content in these groups increases the likelihood of reaching individuals beyond your mailing list. This enables you to disseminate email content without explicitly requesting people to share their email addresses. You’re transforming your social media posts into freely delivered email content.
Use CRM Software
As observed, successfully integrating email and social media requires managing both platforms simultaneously. This poses a considerable hurdle to the adoption of social email marketing. However, this challenge can be overcome using Customer Relationship Management (CRM) software.
CRM marketing facilitates the integration of email and social media by consolidating all customer data into a centralized repository. This streamlines merging data from various sources, implementing and overseeing marketing campaigns, and exchanging information within the team.
Final Thoughts
Combining social media and email marketing offers a potent strategy for audience growth. By reusing content, employing common techniques, and testing copies across platforms, businesses can maximize the impact of their marketing efforts. Social media CTAs in emails and vice versa provide seamless cross-promotion while collecting email subscribers directly from social media platforms to expand reach.
The fusion of subscriber and social media data enables precise targeting, and utilizing CRM software streamlines the management of both channels. Overall, this collaborative approach harnesses the strengths of each platform, resulting in a more effective and cohesive audience growth strategy.
