Do you know that Shopify powers more than 4 million eCommerce stores around the globe? Well, this is a very profound indicator of how demanding the platform is for online business owners!
Seeking Shopify app development to add enhanced features to your eCommerce store is now a trendsetter. It will enable you to use some of the most advanced integrations in the market to improve your online visibility and store reach.
But, even with the rising demand and constant evolution of Shopify as a platform, the developers need to drive their focus on putting user experience as a priority consideration.
Every feature added to your Shopify store should be catered to help you boost the experience for your end users. It means one should know the right techniques and practices to develop Shopify stores that address most of the UX concerns.
After all, the users have only one thing in between staying in your store or bouncing off to your competitor’s site, which is a quality experience.
So, if you want your Shopify store to be successful in this competitive market, UX consideration should be crucial for the development strategy. Let’s find out some of the best practices for you to make that possible!
What are the Best Tactics or Strategies You Adopt to Enhance UX While Developing Your Shopify Store?
You can hire the best Shopify developers to get your custom store features. This will help you scale the store experience for end-users. But, there are certain best practices that you must ensure your developers are adopting on priority. They are:
1. Get Clarity on the Business Needs and Goals
Designing and developing the Shopify store is focused on adding specific apps or features for improving the store functions. Therefore, the first thing you and your developer should discuss is the goals you intend to achieve with your eCommerce business.
Following that, you should then discuss the scope of development and take notes of possible challenges that might come your way. Your developer will help you in the process! It is an intensive practice where the developers must run in-depth research and analyze the competition.
Aligning with your goals, the developers will determine the trends and market shifts to decide what your eCommerce store might need to scale its performance. Hence, the Shopify store you get at the end will be highly relevant to your business domain and target customers.
2. Minimize the Cognitive Load
When designing a Shopify store, you must ensure it doesn’t create much of a cognitive load for the customers. It means your customers must not use deep mental processing abilities to understand the new features of your store.
Understand cognitive load as the brain’s energy that the customers invest while interacting with your store or products. When there’s a high cognitive load, it indicates that your Shopify store has a poor UX.
Some of the things that you can do to minimize the cognitive load while developing a Shopify app are:
- The interactive elements should be familiar. It means the things within the store should work the way consumers predict them. It will help them develop a sense of trust and control, leading to good UX.
- Don’t put out unnecessary information for the customers, as it will lead them to stress about the new features or products you just added. Be very selective about what information goes into the Shopify store design.
3. Emphasize the Product Pages
Most of the Shopify stores you get designed will be for impressing or empowering the customers. But, it is also important to look after the product pages, without which you will lose your convincing ability to convert visitors into buying customers. Hire the best Shopify developers, and they will help you fix your product page designs promptly.
Few things that would help you enhance product page quality while seeking Shopify store development include:
- Use high-quality images for the products. Try and use more pictures to give a better presentation of the product to consumers. All the pictures should be zoomable and of high quality.
- Add valuable and sufficient information about the product. Highlight the details of all the costs involved in buying the product. It is because an unexpected fee at checkout is the primary reason for customers to abandon their cart.
- The product description should entice the customers to buy it. Remember to represent your product information with its true value and USPs.
- Underwriting for Shopify Credit occurs in two stages. Checking if your company qualifies for Shopify Credit prequalification is the first step in Shopify’s underwriting workflow.
4. Optimize the Shopify Store For Mobile Devices and SEO
When you seek Shopify app development to get the best store to kickstart your eCommerce business, remember to keep the design optimized for mobile devices. Around 1/3rd of worldwide consumers prefer using their mobile devices to buy at least one service or product every week.
So, if you want to cater to the user experience aspect of developing your store, you cannot skip mobile optimization. The store interface and features should be clearly accessible on mobile browsers. The best thing developers can do is stick to the mobile-first design process. It means designing the store for smaller screens while optimizing it for the bigger ones.
Beyond mobile device optimization, SEO also plays a significant factor in making your website visible to the target audience. It doesn’t directly relate to the user experience, but if your target audience can’t find you, the efforts you put in will be of no good. So, every development effort being implemented should be directed toward making it easy for search engines to crawl through the site.
Thus, it will improve your overall ranking on SERPs. Some things that would make a difference in SEO for your Shopify store are optimized titles, internal linking structures, headers, etc.
Bottom Line
Shopify does promise you that creating your online store on its platform is easy. But to ensure all success parameters are met, you must seek professional Shopify app development. The default interface and features might be ideal for beginners, but as your business grows, the competition will start impacting you heavily.
Therefore, delivering a great user experience through your store and its features is what will help your Shopify store stand out. So, take the help of experts in order to get dedicated Shopify merchant apps, plug-ins, and themes for improving your store’s appeal, functionality, and UX.