Lead routing software automatically compares new leads to the correct account record in a CRM. Routes lead to the correct vendor according to the company’s environment mapping. It allows businesses to gain a more exhaustive picture of leads and engagement within their follow-up with captured leads and an account-based strategy. While most CRM software offers the basic functionality for lead-to-account routing and matching, specific routing solutions and lead-to-account matching help with different complex workflows that can’t be maintained in marketing automation solutions or CRM.
In this article, we will shed light on the best lead-routing software solutions that have emerged as the top choices for businesses in 2024.
What is Lead Routing Software?
Lead routing software, known as lead distribution software, serves as a vital tool for precisely assigning leads to appropriate salespeople on time. The absence of lead routing software may lead to the random allocation of new prospects among sales representatives, following a first-come, first-served approach. While this approach may yield results in specific situations, it frequently proves inefficient, potentially leading to squandering or mishandling valuable leads. On the contrary, implementing lead routing software guarantees the optimal and efficient distribution of leads.
The Best Lead Routing Software
Selecting the appropriate lead routing software is paramount in establishing a streamlined lead distribution process. The optimal choices for lead distribution software exhibit substantial diversity in terms of pricing, functionalities, compatibility with CRMs, and a range of lead capture tools. Let’s delve into these alternatives to aid you in identifying the most suitable match for your team’s needs:
LeanData is a tool designed to enhance lead routing, facilitating timely communication with potential clients. This platform eliminates coding and offers a user-friendly drag-and-drop routing system for effortless integration. The software streamlines the journey from prospect to customer through its revenue orchestration system, simplifying the conversion process. It is an excellent choice for automating and expanding your inbound lead procedures, making it a valuable asset for your business.
- Revenue Orchestration
- No-Code Automated Scheduling Solutions
- Helps both Inbound and Outbound Teams
- Power Up Revenue Engine
- Integration Software
- Standard Plan: $39/month (Per User License)
- Advanced Plan: $49/month (Per User License)
- Premium Plan: $59/month (Per User License)
HubSpot presents an array of sales and marketing resources; now, lead routing can be included in its extensive repertoire. Featuring a user-friendly and intuitive interface, you can leverage its lead scoring mechanism and combine it seamlessly with engagement tools, reporting capabilities, and CPQ functionality. This comprehensive sales and marketing ecosystem is purposefully engineered to streamline lead routing and enhance the entirety of the sales process. With an initial free offering, the option to upgrade to the Sales Hub platform is available should the software align effectively with your requirements.
- 500+ Integrations
- Provide Custom Filter
- Simple to Use
- Website Traffic Analytic
- Email Automation
- Professional Plan: $800/month
- Enterprise Plan: $3600/month
3- Chili Piper
Chili Piper is a sophisticated lead routing and scheduling solution tailored for B2B teams. One way to make the most of your website visitors’ interest is by using web forms to collect their information. This lets you quickly connect them with an available sales representative for a real-time meeting. This tool seamlessly integrates with various CRM systems, enabling you to store vital lead data and categorize them into pertinent subgroups.
- Fix Your Leaky Funnel
- Ditch YourLead Routing Spreadsheet
- Sales Opportunities to the Right Rep Instantly
- Instantly Qualify
- Improve the Lead Handoff Process
- Instant Booker Plan: $15/month (Per User)
- Handoff Plan: $25/month (Per User)
- Form Concierge plan: $30/month (Per User)
- Distro Plan: $30/month (Per User)
4- Lead Liason
Lead Liaison offers a versatile sales and marketing automation solution that is seamlessly adaptable to your existing business toolkit. Pledging to captivate, transform, finalize, and sustain engagement with your web visitors, this platform emerges as a strong candidate for proficient lead routing and effective outreach endeavors. Encompassing four fundamental components: marketing automation, event lead management, website visitor tracking, and sales enablement, Lead Liaison stands poised to empower your organization throughout the entire sales funnel journey, from inception to conclusion.
- Website Visitor Tracking
- Marketing Automation
- Sales Enablement
- Event Lead Management
- Seamless CRM Integration
- Inbound Plan: $250/month
- Omnibound plan: $780/month
- Lifecycle plan: $1,500/month
LeadSquared is a versatile sales execution platform, earning the trust of over 2,000 companies spanning healthcare, banking, technology, and beyond. Boasting various functionalities encompassing marketing, sales, and customer management, this platform is a comprehensive solution tailored to diverse business needs. With its adept lead routing features, companies are assured of expedited prospect engagement, outpacing competitors by swiftly distributing leads based on an array of applicant and agent attributes.
- Integrate With All Tools
- Multiple Distribution Qualifications
- High-Velocity Sales
- Sales Execution CRM
- Sales Performance Suite
- Lite Plan: $25/month
- Pro Plan: $50/month
- Super Plan: $100/month
- Ultimate: Contact for price
6- Sugar CRM
SugarCRM is a marketing automation platform designed to channel sales to the most fitting leads seamlessly. This dynamic tool facilitates efficient lead routing and elevates lead velocity, magnifies the return on investment from your marketing endeavors, and reinforces customer retention strategies. This comprehensive platform is an excellent selection, not solely for lead routing, but for an encompassing sales and marketing support services suite.
- Quote Management Systems
- CRM for Sales Forecasting
- CRM Dashboards & Reporting
- Mobile CRM App
- Multilingual and Multicurrency Support
- Sell Plan: $49/month
- Serve Plan: $80/month
- Enterprise Plan: $85/month
- Market Plan: $1000/month
The landscape of lead routing software has evolved to offer diverse, powerful solutions, each catering to distinct business needs. From streamlined automation to comprehensive customer management, these platforms empower businesses to allocate leads, enhance engagement, and optimize conversion processes efficiently. As technology advances, the best lead routing software options demonstrate their prowess in seamlessly integrating with existing tools, delivering real-time solutions, and ultimately propelling businesses towards higher levels of success in lead management and sales.