Amazon logo is the heartbeat of most e-commerce store owners because they want to take the website to its level. However, this task is seriously impossible as the hard work of the Amazon founders and associated team is incredible. With time, this platform emerged from a simple e-book store to the world’s largest e-commerce site. The same happened with the logo, which is now this company’s trademark. Most people can tell you about it even after looking at the sign. If you are also a regular customer of Amazon and want to learn more about its logo, this guide is for you.
Meaning of Amazon Logo
Every symbol hides a complete story behind it, and the Amazon logo is no exception. It completely describes the products and services of this outstanding dropshipping giant emphasizing its culture and functional capabilities. According to the official website, the current logo as shown in the image above consists of three elements.
- Amazon: The first component of the Amazon logo is the word “Amazon,” written stylishly to enhance its beauty. Instead of standard writing, the designers have included some Italics touch to make it more fascinating and eye-catching.
- Curved Line: Another element of the Amazon logo is the curved line. Starting from the letter “a” and ending at “z.” It hides multiple meanings. The curved line forms a smiley shape that depicts an increased level of user satisfaction with this platform. Moreover, the span of a to z proves that you can get everything on this platform.
- Orange Color: The whole logo is designed in white color except for the curved arrow, which showcases Orange color. This color is often associated with optimism, positivity, and energy. Hence, it confirms that the platform is looking forward to upgrading itself in the near future to provide more services.
Amazon Logo History
The Amazon logo has evolved over the years and is now the world’s most famous symbol. However, there are many ups and downs if we look back at its history. All the evolutions alongside images are detailed in the under-section.
1 – The Original Logo
Amazon was launched in 1994, and since then, it has stormed the market with its powerful approach and exclusively designed infrastructure. Jeff Bezos played a major part in the foundation of this company alongside his team. After launching, the well-renowned designer Turner Duckworth in 1995 designed the first-ever logo of this company. It is also famous for the name of “The River Logo.”
As the word Amazon originated from the Amazon River, the original logo depicted a very unorthodox style with the river flowing through the shape of A. However, it looks extraordinarily fascinating and continues to impress the audience for a longer duration. Also, it has surpassed the popularity of Apple’s logo by a significant margin. Above all, this symbol perfectly represented a digital bookstore as it showcased the flow of information.
2 – The Zebra Print Logo
After the success of the first-ever Amazon logo, the developers decided to bring some critical changes to the existing style. Thus, they launched a new symbol in 1997, termed the “Zebra Print logo.” In the beginning, users didn’t appreciate this innovation, but after learning its meaning, it rose to sky-high popularity and became one of the most iconic logos of the company to date.
Zebras are often acknowledged for their firm determination, duality, and empowerment. By leveraging the print, the designers have depicted the plans of this famous e-commerce site. Moreover, retaining the core representation of the Amazon River showed their dedication to the flow of knowledge. Furthermore, the company name underneath the symbol helps in extensive branding over the years.
3 – Amazon Logo 1998
After the early success of the Amazon logo and the transition, designers were pumped to bring in more comprehensive modifications, and they launched a new logo in 1998. However, all of them failed to impress the audience as they lacked the company’s core values. Also, they were not worthy enough to catch people’s attention and attract more clients to improve the customer base.
The first 1998 logo depicts the site URL with a tagline to represent the roots of this giant platform in providing books. To diminish this thought, the designers came up with another logo that represents the site URL only, written in standard form. Just like the previous one, it also failed to engage the clients. The last one was good and delivered the idea of new creations and innovation.
4 – The Smiley Logo
After two years of struggle, the designers finally launched the ever-best Amazon logo in 2000. It was famous for the name of the Smiley logo. The design’s core elements were the website URL and the curved arrow.
- URL: The URL was written entirely to help people learn more about the company and remember its name. The primary purpose behind this strategy is to improve the branding of this e-commerce giant.
- Curved Arrow: The curved arrow represents customer satisfaction with this platform to attract more customers to purchase products and leverage its services. Furthermore, the pointed direction is the key representative of the company’s future approach to improving the infrastructure.
5 – The Smiley Returns
After the immense success and popularity of the 2000s logo, the designers have considered making minor changes to the Amazon logo to launch a new one in 2013. It is famous as the Smiley Returns logo and is on the official website. The full URL is shortened to Amazon only, with other elements in the same vicinity.
In nearly three decades, the Amazon logo has evolved from a simple design to a globally recognized symbol representing a giant online marketplace. Each iteration of the logo tells a story of Amazon’s evolution, commitment to customer happiness, and unwavering dedication to progress and innovation. As Amazon continues to shape the future of online shopping and technology, its logo will undoubtedly change, adapting to the changing landscape while preserving the core values that define the brand.