Quality visuals are important for successful advertising campaigns. When promoting offers, affiliates should keep in mind that ads have only a few seconds to capture the user’s attention. Affiliates creating creatives should consider the oversaturation of information on the internet and strive to stand out.
TerraLeads experts suggest focusing on consumer psychology to identify reasons for designing a creative that will attract the consumer’s attention among all this advertising clutter. It is worth analysing the key aspects of designing effective creatives that every affiliate should know.
What Are The Different Types Of Creatives For Advertising?
It is important to note that creativity, a unique idea, and a desire to win over the target audience are the foundation of any creative material. In arbitrage, a banner with a text ad and a link to order a product or service is often considered a creative.
Affiliates should be aware that there are many types of creatives, and the right one can only be found through trial and error. The main types of such advertisements include:
- Video creatives;
- GIF images;
- Static images;
- Text advertisements.
Creatives are often categorised by the emotions they evoke, such as joy, fear, trust, and envy. Experienced affiliates note that using an emotional approach is an effective methodology that delivers good results. In an advertising campaign, you can describe the experience of a character who faces and overcomes a problem over time. This creates empathy between the viewer and the character, encouraging the user to take a specific action.
How Do You Design Creatives For Advertisements?
Every aspiring affiliate marketer is interested in the question of how to develop a working creative for advertising. TerraLeads experts advise to put yourself in the shoes of a potential consumer and realise what they want from a product or service. For example, in an advert for slimming products you can show the way to weight loss of a girl who used a certain product. You could take a before/after photo and describe her journey to her dream figure.
Triggers that prompt consumers to take a targeted action can include fear. News broadcasts can create certain fears in viewers, which can be effectively used in advertising campaigns. For instance, you could state, “Coronavirus can cause a range of illnesses and even result in death. Our product can boost your immunity, helping you to feel more secure against the disease”.
To generate creative ideas, you can explore social media, spy services, and even examine Facebook’s ad library. This is an excellent way to stay up to date with the latest trends, analyse the work of your competitors and design effective creative that will perform well.
What Services Can You Use To Develop Creatives?
Affiliates who have never created creatives before and do not know how to generate them should not worry. There are numerous services available on the internet that can help even beginners create interesting and memorable creatives.
Let us take a closer look at each service:
- Kapwing. The perfect service for creating and editing videos. With its help you can add music, various effects and text.
- FlexClip. A tool that allows you to create videos based on ready-made templates, which will greatly optimise your work. You can also add transitions, music, and text to make your video unique.
- Moovly. A service, with the help of which even beginners will learn to create interesting videos and animations. The programme offers a vast number of templates and tools that will allow you to create creative variants for your advertising campaign.
- FilmoraGo. A handy mobile application that allows you to edit videos and has a variety of effects and functions.
- Clipchamp. Another option for editing videos with a range of different features and functions.
- Canva. One of the most popular services that most marketers use. Offers a large selection of templates for creating videos and graphics that go great on social media.
- Adobe Spark. A tool for creating creative content. Has a wide variety of different features and allows you to create relevant creatives that can be adapted to any platform.
- InVideo. The service gives you the opportunity to create more professional videos based on ready-made templates, using various editing tools.
- Animoto. A great option for those who want to create a stylish video using ready-made photos and videos. You can use ready-made templates for work and music accompaniment.
- Biteable. Has a simple interface and allows you to use the video builder with a library of ready-made elements.
- Lumen5. The service utilises artificial intelligence, which helps to automate the process of creating videos using different images, music and text.
- Magisto. Another tool based on artificial intelligence that allows you to create videos with automatic editing and adding effects and music.
- Wave.video. AI-enabled service for editing and creating videos using ready-made templates and effects.
- Vimate. An app that uses artificial intelligence to automatically create creative videos using images and music. The upside is the recommendations on how to apply different styles and effects.
- Rocketium. Helps automate the process of developing creative videos from ready-made templates using ready-made images and music, there are a large number of effects and tools.
It is not necessary to download and master all applications. Familiarising yourself with the major ones and choosing the best options for you is enough. It is advisable to become proficient in a few options and work with them to create high-quality and engaging content.
Final Thoughts
Designing creatives is not as easy as it may seem at first glance. It requires not only the ability to use various programmes, but also diligence, a desire to constantly improve your work, and an analysis of consumer needs. The advertising campaign should be built on the wishes and requests of the target audience because the main task of creatives is to catch and push towards the target action. Advertising takes only a few seconds to capture the user’s attention, so it is essential to use triggers.
When working, it is vital to review your work to ensure that everything is displayed correctly and, of course, in moderation. It is essential to bear in mind that different sites have their own rules. Do not be afraid to draw inspiration from your competitors, as it can provide a starting point for creating effective content that will engage your audience.
