Email Marketing has become one of the major parts of a business’s success. Many tools are out there helping companies with managing such campaigns. However, Mailchimp and ConvertKit are famous these days. They are email managing services that offer a bunch of useful features.
Since they offer similar services, many people wonder which one of them does the job well. We will find it out in today’s Mailchimp vs ConvertKit comparison. We will compare their major features and see how they benefit a user. Let’s start!
Mailchimp vs ConvrtKit – Overviewing Generally
Mailchimp is one of the most widely used email managing services on the Internet. It might even be the most popular one. Currently, it has around 13 million users out there. mainly, it helps users with automating and analyzing their Email Marketing campaigns. It also acts as a CRM tool to help you take care of your customers.
ConvertKit is an email management service that has been around since January 2013. It apparently has a much lower number of users, but it is capable of helping people manage their emails properly. This tool is mainly focused on creators, which means that it finds its best use in fields like e-commerce, online coaching, blogging, etc.
Comparison Points of MailChimp and ConvertKit
Here are some comparison points between Mailchimp and ConvertKit.
1- Setup and Usage
MailChimp
Getting started with MailChimp is easy. However, you have to go through a few extra steps to do that. But they won’t take much of your time. Once the subscription process is done, the rest of the work is smooth.
The whole credit for this goes to this site’s user-friendly user interface. You can navigate all the tools very smoothly, and their usage methods are fundamental.
ConvertKit
The setup and usage method of Convertkit is super easy. It is a straightforward procedure that doesn’t require any extra steps. You can create an account on this site with any of your email addresses. After that, it asks different types of questions, such as the total number of your audience.
It does it so that it can make your usage experience better. Once the procedure is completed, you’re directed to your dashboard. Here, you can use different tools, such as creating a landing page. All the other options are also easily discoverable and usable.
2- Email Builder
MailChimp
MailChimp offers its users a very functional email builder tool. It contains several functions that a decent email management system should have. The special thing is that all of these functionalities are easy to use. Even a beginner can understand them after looking at them for the first time.
This tool has a drag-and-drop functionality that enables you to drag different contexts of the mail and place them wherever you like; they include pictures, text, etc. It also helps users optimize the mail to the mobile phone’s UI.
ConvertKit
The email builder of ConvertKit is also great. It is very beginner-friendly and easy to use. However, it does not give you the level of editing freedom that MailChimp’s one. For example, this builder does not have a drag-and-drop feature. It makes laying out your email a lot more complicated.
It’s just like your average plain text editor. The features are fundamental and do not do exciting work. However, if you only send simple emails without much customization, you’re good to go with it.
You may also like to read about How to Combine Social Media and Email Marketing
3- Automation
MailChimp
MailChimp’s automation tool offers you around 102 pre-built journeys. They are designed for new contacts, nurturing leads, etc. Its visual workflow editor doesn’t take much effort to use. Keep in mind that the free users cannot enjoy these features.
ConvertKit
ConvertKit offers a very functioning automation tool. You get 28 pre-built templates for that. They will help you kick-start your email campaign quickly. Besides this, you also get a decent visual automation builder. With this, you can create proper paths that meet your requirements.
4- Contact list management:
MailChimp
Managing your lists on this tool is a little complicated. It can also be expensive if you’re not careful. On this tool, each of your lists is treated as an entity. In simple words, if you have the same subscriber on two different lists, it will be considered two subscribers. However, overall management is straightforward on this tool if you are careful enough.
ConvertKit
ConvertKit’s contact list management is very efficient. It organizes them into two different sections. The tags and the segments. The people on the tag are listed on the basis of their behavior. On the other hand, segments allow you to create small parts of a list that is using more than two tags.
MailChimp vs Convertkit – Head-to-Head Comparison
| MailChimp | ConvertKit |
|---|---|
| Free limited edition | Free |
| Works as a CRM | It does not work as a CRM |
| Advanced email builder | Basic email builder |
| Supportive customer service | Supportive customer service |
| complicated management list | Simple management lists |
Which One is Better?
There is no straightforward answer to that. That is because both of these services offer great features. It comes down to your own preference here. However, if your business is small and you are a newbie, using ConvertKit may be the best option.
On the other hand, if you’ve been using email marketing software for a long, giving MailChimp a try might not be a terrible idea.
Ending Debate
MailChimp vs ConvertKit is a topic you should focus on as an email marketer. These tools provide a great deal of useful features. All of them make sure that you have a better user experience while getting the results that you want.
However, the way they do it is a little different. The workings of their tools are different from each other. We have compared them in detail in the data shared above.
FAQs
Can I use ConvertKit as CRM?
No. You cannot use it as CRM.
Is MailChimp free?
Not completely. Its free version comes with some limitations.
Are these tools good for social media marketers?
These tools are good for them only if their work focuses on email marketing more.
