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In the modern world, mobile marketing has become an inherent part of any company’s marketing plan. Given that more and more people now use smartphones and tablets to surf the Internet, companies must have an effective mobile marketing plan. Therefore, they will be able to reach their target audience better and also increase sales. This article will discuss the important steps that companies can take to develop a very effective mobile marketing strategy. Recognizing Your Target Market Audience Segmentation The first step towards implementing an effective mobile marketing strategy is defining your target market. One must determine the characteristics of…