Nowadays, it is crucial that your business has an effective presence on the web. If you want to keep up with your competitors you need to have a solid online marketing strategy, as well as an eye-catching and efficient website.

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Plus, redesigning your website is the best way to invest money short term, as it will pay you back in time, especially if you are clever with advertising and money-making ventures.
This is something you need to go back to time and time again. You can’t leave your website without edit for several years because it would become out of date.
So when is the time right for a website redesign? Read on to find out…
If you haven’t had your website redesigned in the past two years, you need to get a move on…
The general rule is that you should never leave your website for a period longer than two years without using a website builder for a significant redesign. If you are coming up to the two-year mark, regardless of whether you think your site needs a website redesign or not, it is definitely something you should consider.
Aside from the two-year deadline, though, how else are you supposed to know whether or not you are due a website design? Use these questions to figure it out…

Is your bounce rate high?

In addition to this, if you notice that your website has a high bounce rate, then you should definitely consider a redesign.
For those who are unaware, a high bounce rate is when people visit your website nevertheless they leave on the exact same page.
This indicates that they have not searched around the site and so it is the general assumption that the website has not been engaging enough to keep visitors on board. Therefore, a change in design or layout is usually recommended.
Alternatively, it could be because your search engine marketing strategy is failing to hit the mark. Are you ranking for keywords that are not relevant to your business?

How is your search engine ranking looking?

While we are on the subject of search engines, you also know that it is time for a website redesign when your site is no longer appearing high up on the search engine result pages.
Nowadays, search engines like Google consider much more than the keywords you use and the links to your website. They also consider the user experience that your website provides. If your website is slow or difficult to navigate, you will find yourself slipping down the search engine rankings until you have invested in a redesign.
It may also be the case that your website needs re-designed with emphasis placed on different keywords, different uses of link building, and such like.

Are you stuck in the old ages of flash?

A final point worth contemplating is that you should definitely have your website redesigned if it is entirely flash based. There are a few reasons as to why this is the case.
First and foremost, flash is viewed as one sole file by the search engines. This means you cannot optimise the different pages on your website through different titles, keywords, descriptions etc. This means you are missing out on a huge scope of marketing.
Moreover, flash websites generally take a lot longer to load, and this can frustrate customers because convenience and quickness are crucial with regards to the Internet. This slowness also has a negative impact on SEO as well.
Final words…
All in all, if any of the four points in this blog post relate to you, then it is an indication that it is time to start considering a redesign for your website.
There is no need to panic, but you do need to act to make sure your website is brought in line with modern sites today.