Did you know that product photography can affect your sales?
Well, it does. And it can be a great way to help increase business!
There are plenty of reasons why taking photos of products should always be of a high standard. But one of the most important is that it creates a professional first impression on your brand.
A study by PR News says that content with a quality image receives around 94% more views. So you need to know how to take top-quality shots.
You can learn how to do so by reading our top product photography tips down below!
Choose the Right Size
Every website and social media platform has an optimum image size. For your products to look professional, you need them to fit with whatever one you’re using.
The optimum Instagram photography size is 1080px by 1080px, which is a ratio of 1:1. If it’s not, Instagram might zoom in or crop your images. That might cut out the borders of your image or reduce the image quality, causing it to be blurry.
So, figure out the optimum product photography size and crop your images.
Use a Quality Camera and Take a Quality Photo
To get a quality photo, you need a good quality camera with a minimum of 12 megapixels. Otherwise, you could end up with poor images and turn customers away.
You must take a clear image. If a photo is dark, you can always edit it and brighten it up. If your photo is blurry and out of focus, not even the best apps and photo editors can save it.
Crop and Straighten Your Image
Straightening and cropping is the easiest way to make your images look professional. And you’ll be surprised how much it’s overlooked.
If the lines in your image aren’t flowing in the same direction, pick one as your primary line and straighten it.
When cropping, use the rule of thirds. That is when you place the main focus of your image on the left or right third of the photo. It’s easier on the eye, and it will look more natural.
Lights, Camera, Action
Rule number one is to avoid using a flash outdoors. Not only can it spoil the focus of your image, but the natural light from the sun looks much better.
If you’re taking a photo indoors, you can open as many doors and windows as possible for natural light. It brightens up the image, especially the background.
If you want to brighten your primary focus, you can use artificial lighting. Artificial lighting is in light bulbs, candles, torches, and even fire.
Adjusting the Background
Make sure there are no unwanted objects in the background of your image. And if you think your photo will look better on a plain background, try using a background eraser. It’s more attractive, and it draws more attention to your product.
Make the Most Out of Our Product Photography Tips
Whether you’re a professional or a rookie, you can always produce a top-quality photo. All you need to do is follow our product photography tips.
Now you know them, so it’s time to clear your schedule and practice your photography!
When you’re finished, come back to read our blog for more ways to kickstart your online business.