Corporate events have always played a significant role in the world of business engagement. Unlike other marketing strategies that deal with names, numbers, cold data, and abstract results, events are one of those rare occasions that allow companies that come face to face with their clients and engage them on a more personal and immediate level. Here we share the main event activation ideas to engage your audience.
These events are usually achieved in some form of brand activation or, in other words, action where your future clients and partners will get an opportunity to interact with your company freely and experience it on a more personal level.
Let us take a quick look at a couple of the most effective event activation ideas that should help you get these exact results.
Throw in a fundraiser
While doing that, do your best not to be overly aggressive since you will put off some of the more hesitant audience members.
On the other hand, the recent survey shows that 70% of consumers want to know the brands’ stance on social and environmental issues. Furthermore, 46% of consumers pay close attention to a brand’s social responsibility efforts.
With that in mind, picking a relevant local issue that aligns with your organization’s values and organizing a charity event will do wonders for your company branding-wise and provide help to people who need it the most.
Organize a kick-off party
The audience members don’t even have to be activated at the corporate event. If you manage to organize a small kick-off party, you will give the attendees plenty of time to relax, get in touch with each other and experience the vibe of your brand before you even start taking immediate actions.
Keep in mind, though, that the primary purpose of such parties is to gradually lead the audience members to the main event, so you shouldn’t fire all the big guns too soon.
As long as you take care of that, any entertainment, gimmicks, and distractions for all five senses will provide satisfying results.
Add a certain degree of gamification
To put it simply, gamification is very addictive, and even the hardest skeptics get an excellent kick out of it as soon as they take the bait and start participating in the activities. This requires using a variety of recruitment methods, which you won’t really get with your typical staffing agency austin.
The opportunities for this type of strategy are, of course, limitless. One of the most specific event gaming activations is customized video game nooks where the guests can hang out and fight for trophies.
If you want to go one step further, you can even make the entire event achievement-based and let the attendees unlock their way through activities through small games and competitions.
Challenge the traditional presentation setting
Putting all the exciting gimmicks surrounding the event aside, the organizers traditionally have the most significant problem keeping the audience alert and active when the presentation finally starts.
That is why you should try to challenge the traditional presentation setting and keep the attendees at the edge of their seats.
For instance, you can try to use multiple screens combined with 360-degree rotating chairs and let the audience spin whenever you change the presentation perspective.
As long as you keep the audience members alert and on board, all sorts of disruptions are more than welcome.
Expand the event to off-site experiences
If you are organizing an open event, this strategy will do an excellent job of getting more people curious about what you are doing. If not, the mini-events around the venue will serve a similar purpose as a kick-off party.
Be that as it may if social media proved one thing, that would be that guerilla marketing stunts can create tons of buzz if used creatively. Throwing a small treasure hunt that will lead audience members to the event venue or using street art to outline the program of the future event are only some of the examples of the actions you can take to make the attendees active when the event starts.
So there you have it, five simple ideas that should make your next corporate event much more active, engaging, and, as a result, productive. As we mentioned in the introduction, mass events are one of the rare occasions when companies have opportunities to come face to face with their future partners and clients.
However, you will be able only to turn these opportunities into tangible benefits if you are working with an engaged audience. Use the tips we gave you, and we are sure you will crack this puzzle. It can also be used as a talent acquisition strategy when looking for new team members for your business.