Have you been blogging regularly, only to be a tad disappointed by the results? You may want to step back and start looking at it as a small business rather than just a blog. Registering a URL and posting your thoughts won’t lead to profit right off the bat. To start generating revenue, you need to think of your blog as a business. Here are a few tips to help you get started.
Image Source: Pixabay
- Businesses offer something of value to the customer.
Whether it’s a tangible project or simply useful information, a business should always provide something to the customer that he or she is willing to pay for in some way. Look at your blog. Does it offer the customer anything of value? Can you define what you’re offering? If not, you need to fine-tune your brand. There are a number of things that a blog could offer – information about services or products that readers might go on to buy, traffic that would lure advertisers, and quality content that will keep readers coming back for more.
- Stay on the clock.
How many of us have started up a new blog with great enthusiasm, posting updates once a day… for the first few weeks. Then the posts become more and more sparse. Well, this is no way to run a business. What if a shop started to reduce its hours? You need to clock in every day, even if you only have an hour at a time to spare. Research the competition, write new posts, and fire off a few responses to comments.
- Spend money to make money.
Start-up bloggers often are low on cash, and opt for free templates and themes. It’s true that you can start up a blog on very little money, but like any business if you want to make money you’ll need to think of it as an investment. Shell out a bit for professional design, and you’ll immediately look better than over half of your competition. Similarly, it can be worth your while to invest in a writing, graphic design, or accounting course to boost your business skills.
- Market your brand.
All businesses need a unique brand that makes them stand out from the competition, and a marketing strategy to spread the word. If you don’t toot your own horn as a blogger it’s unlikely that anyone else will. This can be as simple as cross-posting your entries to your social media accounts, or creating a mailing list for your readers to sign up for.
- Track your results.
Finally, how are you going to measure your success? Fortunately, there is a wealth of analytics tools to help you track visitors and measure stats. Google Analytics is probably one of the easiest to use, and will help you keep tabs on who is visiting your blog and why. This will help you refine your blog as a ‘product’ to suit your unique visitor needs.
To get started, you need to determine what your specific goal or purpose is for your blog and then create content with this in mind. Whether it’s attracting advertisers or selling your own services, you’ll need a monetary strategy and a distinguishable brand. By treating your blog as a small business, you’ll be able to create something worthwhile that is satisfying to see grow.