Web security is a major concern for businesses and users that plan to do their activities online. Although businesses have the opportunity to profit through online platforms and web users are presented with deals that are valuable and cost effective, the risk that both parties will face lies in the exchange of sensitive data and information.
This potential exposure to fraud, hacks and malware continues to be an ever-growing threat to web hosting in Australia. Website owners must place website security as a priority with any web portals that they are being developed. Over the past few years, the introduction of SSL has offered an added level of protection. Web users have seen an increase in the use of SSL certificates across websites and applications to protect users data; which has further led to its importance on the web.
Why are SSL certificates so important?
When a person submits their data on the Internet on a site that isn’t encrypted, the data may be transferred over several networks on its way to the final destination. For example, if you want to make a payment for shoes on one site, your credit card details may be transferred over three or four networks.
These networks are unlikely to be secure, which means that someone could intercept the data that is being transmitted and use that data on the site you visited, or on another site?
If these are your credit card details, then you could be subject to credit card fraud. The only method that has proven to be successful is by fully encrypting the data that is being transmitted. This is where SSL encryption comes in. SSL is able to encrypt the data, providing that added level of security to avoid any threats to sensitive data.
One of the major advantages for businesses is that SSL has become more affordable. Should your business require this added level of security, it is available at an affordable cost from different web hosting providers. More businesses are moving towards using SSL across their platforms.
Google is probably the biggest business that has rolled out SSL across their web properties.
When Google switched their platform to using SSL for search, it sent shockwaves in the digital marketing industry. The impact of this meant that data that was previously passed onto third party users, such as analytics software were no longer being provided. The biggest impact was to those in the SEO industry and the expansion of the ‘Keyword not provided’ from organic search listings. This was a core measurement metric in SEO that was obliterated when SSL was completely rolled out.
Google engineer Adam Langley stated the following for how Google rolled out SSL across their services.
” All of our users use HTTPS to secure their email between their browsers and Google, all the time. In order to do this we had to deploy no additional machines and no special hardware. On our production frontend machines, SSL/TLS accounts for less than 1% of the CPU load, less than 10KB of memory per connection and less than 2% of network overhead. Many people believe that SSL takes a lot of CPU time and we hope the above numbers (public for the first time) will help to dispel that. “
As more people embrace the web and engage in the exchange of information online, the threat to website information will be present. It is the duty of the website to protect their own data and the data of their users from the risk of attacks against the website, malware, hackers and more. Thus, we will expect to see a continuing rise in the use of SSL.