The last two decades have completely revolutionized the way people live, and that includes how they purchase different things. In a span of just several years, online shopping has evolved from being something niche and novel into being part of normal everyday living. While this is overall a good thing for the customers, many businesses are worried about their future. Is it possible that the online shopping movement is killing the profitability of today’s brick-and-mortar retailers?
As it turns out, the answer is no. In fact, the same technologies that launched online shopping to widespread popularity are actually also beneficial for today’s brick-and-mortar retailers. This is especially true for wireless connectivity solutions that allow businesses to take full advantage of internet-capable technologies that consumers use.
The Online Brick-and-Mortar Shopping Experience
Wireless connectivity solutions such as indoor and outdoor Wi-Fi allow retailers to use the power of online information that is readily available to them and their customers. Here are some of the ways they can be employed:
- Strategically-placed Wi-Fi hotspots ensure that people going to the stores can have easy access to various resources. These include positive online reviews about the retailer as well as updated price lists so that buyers will have an easier time looking for things to purchase even before they step in.
- Retailers can send relevant advertisements or notifications straight to their customers’ devices based on these people’s individual preferences, or maybe even according to which section of the store they are currently in.
- With a corresponding app and customer database, it’s possible for the retailer to pick out specific advertisements or even customized product promotions or incentives that would cater to a customer’s specific shopping needs or behavior.
- Simply having WiFi connectivity is important for many customers, who might even refuse to shop in places that have poor internet connectivity or none at all.
Internal Applications of Wireless Connectivity for Retailers
Wireless connectivity offers more than just improving the shopping experience for customers. For retailers, having the right wireless solutions can drastically improve different aspects of running the business.
- Companies that depend on making sales in branch stores can benefit from PTP or PTMP solutions for retail, which can keep them connected to the headquarters or main store and allows them to have access to important real-time information.
- Warehouses can also get live information from individual stores or branches so that deliveries can be made well before an item runs out of stock.
- Information regarding product transactions and customer purchase histories can be stored in the cloud to be accessed quickly and easily from any device connected to the network.
- System-wide updates such as price changes and special promos can also be implemented simultaneously across multiple branches.
There are plenty of other ways that wireless connectivity can benefit retailers aside from enhanced coordination across different sites.
- Wireless CCTVs are easier to deploy since they do not require extensive wiring.
- It’s possible to use digital displays that can be changed on the fly to advertise different products or promote a sale, thanks to wireless data streaming.
- Sensors and live video feed in the parking lot can help inform both customers and parking lot personnel to manage available parking spaces.
Wireless connectivity offers an incredible number of advantages to retailers at a reasonable cost. This is because deploying wireless connectivity solutions do not require as much time and resources as do wired network options. To make things even better, wireless connectivity solutions are so much easier to scale up than their wired counterparts that even small startup businesses will have very little trouble upgrading later to expand their network as they grow.
Online shopping may be on the rise, but that doesn’t mean brick-and-mortar retailers are on their way out. Through wireless connectivity and many other advances in internet technology, retailers won’t just survive, but also thrive in today’s digital age.