As a way of raising awareness for your brand, you may be considering hosting a corporate event. And, you should because they are extremely effective. Events are a great way to get a bunch of people in one room and network them to your advantage.
Plus, everyone eats good food and gets drunk and has a good time. When done correctly, your corporate event can do wonders for your business. But, before you can start seeing the rewards, you have to take care of a few issues. Here’s what you need for your event to be a hit.
A Guest List
There is no point in hosting a business event if no one is going to show. After all, you need people there to introduce them to your firm. It is not only essential that you have guests, but it is essential that you have the right guests. Your event won’t have the same impact if you invite nobodies that can’t make a difference to your business. Write them down to make sure you target the right people. Think of people that have power, but that will also turn up. Let’s face it, Mark Zuckerberg won’t turn up to any event about social media.
For those people that don’t want to come, you have to encourage them to come. One of the best ways to do that is to give away gifts. These gifts don’t have to cost you a fortune because you are paying for them out of your pocket. But, they should be something that adds value to the event. The more value you can add, the more chance you have of people responding to their invite. A goody bag of various treats is also a winner because everyone loves a freebie!
If you are hosting a big event, there will be people that try and gatecrash the party. Obviously, you don’t want people coming into your event without an invitation, which is why you should hire security. A team of security guards can stand at the door and check for invitations to ensure that everyone is legitimate. Plus, sometimes these events can get out of hand. Just in case there is any violence (hopefully there isn’t), they are on hand to diffuse the situation. Make sure you kit them out with security and event ID so that they are clearly visible. People tend not to make a scene when there are big, burly bodyguards looking in their direction!
Food And Drink
Food and drink are the staples of your event. To get everyone mixing and having a good time, you need to ply with them with food and alcohol. Both these elements keep the party lively and not boring. The last thing you want is for people to leave because they are unexcited. Buffet food or party food are more than enough.
Sticking with the same theme, you also need entertainment. Again, it stops people from getting bored and leaving. Music is always a good bet because everyone loves music. You can hire a band, or you can play a playlist – it is your decision. You may also want to have a raffle or an auction and give away more prizes.